We built upon our rich history, utilizing iconic symbols of our sisterhood, with new and improved components that position us for our future. Updated logomarks, colors and interesting patterns converge, creating a cohesive brand that is modern, elegant and friendly - attributes we feel represent Gamma Phi Beta’s voice.įor 18 long months, we collaborated, troubleshooted and pushed our creativity to the edge to modernize and strengthen our 145-year-old brand. It’s true, constant, genuine and unapologetically confident, just like our members. We have outgrown our 2006 clothes, so to speak.īy enlisting the expert help of Rhyme & Reason, an Atlanta-based branding and design firm, we bring you the new Gamma Phi Beta. Our membership today has different tastes, preferences and needs than our membership did even five years ago. We have introduced entities like the Facilities Management Company (FMC) and have several sub brands. We communicate our mission, vision and philanthropic focus further and wider than ever before. Our updated appearance made non-members aware of our organization and what we are all about, which is a powerful thing. This rebrand elevated us as leaders in the National Panhellenic Conference - a position we take great pride in - and made us visible on campuses across the United States and Canada. Thirteen years ago, Gamma Phi Beta rebranded to include a new logomark, tagline and set of primary colors. Subtle updates to our brand have been made throughout the years to maintain our relevance. Our organization has grown exponentially since our four Founders’ era. That’s our brand identity.įast-forward 145 years and the same holds true: we know who we are and what we stand for, and that will never change. We know who we are and what we stand for. Our four Founders gave life and a personality to our Sorority by implementing a mission and vision statement and giving symbols like a crescent moon meaning.

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